2.1
An Effective presentation, while difficult to master, can be a critical way of communicating information to other people - be it, for example, for training purposes or pitching a creative idea. There are certain techniques that can be used, which i will describe below, that make for effective communication in general, but can also make a huge difference in how well your presentation will be received by the audience. This ranges from body language to terminology.
A confident, open body language is important when giving a presentation for a number of reasons; it not only helps project your voice (there is nothing worse than hanging your head and mumbling to the floor!) but instills confidence in the audience too and they are therefore more likely to listen (being able to hear your voice is a big help...) and digest what you have to say.
Do your research! Even before attempting a presentation, it is critical to know the topic you will be discussing, and at least have an idea of how your presentation is going to flow, even if you are likely to improvise your "script" along the way.
It is also a good idea to consider the audience and tailor your dialogue accordingly: referencing back to communicating technical topics to those that might not have an in depth knowledge on the subject, avoid jargon if it isn't completely necessary, and depending on the audience, it is important to adapt how formal/informal your language will be. Giving a presentation to your colleagues in a staff meeting can be more informal than discussing figures with a board of directors!
That being said, the right amount of humour can make a big difference to how well received your presentation will be. Again, this depends on your audience and the topic, but using humour or personal interaction throughout can make it more entertaining, and therefore much more memorable. On a similar note, if giving an electronic presentation, the use of pictures or other visual stimulation can also make it more entertaining. Just don't go overboard with clipart. Nobody likes clipart...
A combination of the above techniques can help effectiveness, but it can vary from one presentation to the next, and ultimately comes down to the presenter's confidence.
2.2
When presenting a creative idea, such as a web or print design, I would use a range of visual stimulus, such as an online portfolio of previous design work, a slideshow or even physical copies of print work like posters, banners and fliers. This is important for the type of work that I do, as it is design based, and therefore relies heavily on visual elements and how things physically look to the human eye.
