Unit 2 - 1.2 Compare a range of techniques used for influencing and persuading others and their application.

In the creative media world, particularly concerning marketing, the influencing of others is always present. If not directly attempting to convince someone to buy a certain product, visual design work still has a purpose of influencing others to feel a certain way, depending on what the overall project is trying to achieve.For other circumstances, verbal communication can be more effective, particularly when it comes to negotiating with someone else.

The above illustrates the different techniques used in persuading and negotiating, and how they each link in to influence. The amount of each depends on the circumstance, for example, an advert attempting to convince you to buy a product will be much more persuasion than negotiation and will therefore heavily focus on persuasive language and imagery with the aims of swaying your opinion in the direction they want, where as perhaps a meeting with a client to discuss a design brief will be more negotiation than persuasion, as the key aim is to come to an agreement that mutually works for both parties and suits both the clients needs and the capabilities of the provider within the budget and time frame.