Unit 2 - 1.2 Compare a range of techniques used for influencing and persuading others and their application.

In the creative media world, particularly concerning marketing, the influencing of others is always present. If not directly attempting to convince someone to buy a certain product, visual design work still has a purpose of influencing others to feel a certain way, depending on what the overall project is trying to achieve.For other circumstances, verbal communication can be more effective, particularly when it comes to negotiating with someone else.

The above illustrates the different techniques used in persuading and negotiating, and how they each link in to influence. The amount of each depends on the circumstance, for example, an advert attempting to convince you to buy a product will be much more persuasion than negotiation and will therefore heavily focus on persuasive language and imagery with the aims of swaying your opinion in the direction they want, where as perhaps a meeting with a client to discuss a design brief will be more negotiation than persuasion, as the key aim is to come to an agreement that mutually works for both parties and suits both the clients needs and the capabilities of the provider within the budget and time frame.

Unit 2 - 1.4 Describe methods used to communicate technical and specialist issues within and across teams.

In the Creative Media sector, there can be times where it is necessary to explain technical issues or discuss specialist topics with both people who may have an in depth knowledge on the topic and those who don't. It is therefore important to know how to adapt your methods of communication depending on who you are discussing the topic with.

If you are discussing a project with your own team, it is more likely that they will understand the technical terms and jargon relating to the topic. For example, within a web design team your colleagues will most likely be able to understand what you are talking about if you start rambling on about correct HTML syntax or the importance of clearing floating divs, and also saves time as you won't have to necessarily stop and explain the terms you use.

 However, if you then need to explain this information to a client who has little to no knowledge in this area, the technical jargon is likely to go straight over their heads. Therefore it would be more suitable to avoid using technical terminology and put the issue into layman's terms as much as you can to avoid any confusion. While this might take slightly longer, at least the information will be digestible and the talk won't just be a one-way jargon fest.